The hairbrush that reaches, so you don't have to.
Telescoping handle. Replaceable cushion pad. Full reach when you need it, drawer-sized when you don't.
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Swoops out. Swoops away.
A quarter-turn extends it to 14.6 inches: enough to reach the back of your head without raising your elbow past your shoulder. Another quarter-turn and it tucks to 10 inches, small enough for a drawer, a tote, a carry-on.
Three decisions we won't budge on.
A grip you hold, not pinch
38 millimeters around, ribbed, and light. The twist lock works with a whole hand. No buttons.
Pads that swap
Fine, thick, or curly hair: change the cushion pad, keep the brush. It should last years, not months.
Made for hands that have done a lot of living.
Swoop started with a question: why does every long-handled brush look like hospital equipment and snap at the first knot?
So we designed ours the other way around. Every prototype is tested by people whose hands and shoulders ask more of their tools: sore knuckles, stiff elbows, shoulders that stopped going overhead years ago. If the twist takes too much force on a flare day, it goes back to the drawing board.
That testing makes a better brush for everyone. That's the whole idea.
Be first in line.
The first batch is small on purpose. Leave your email and we'll tell you the moment yours can ship. No spam, roughly one note a month.